Redstar Equipment Rebrands to Atlas CEA
CEA, the parent company of Redstar Equipment, has consolidated its brands, rebranding to CEA Air and Power, trading as Atlas CEA. The move, which was adopted on September 2nd, aims to better reflect the Company’s product offering.
Redstar Equipment is the exclusive distributor of Atlas Copco portable air compressors, generators and lighting towers.
CEA is undertaking similar rebranding with its other subsidiaries as JCB and Dynapac. Combining the distribution of globally recognised brands under CEA will ultimately ensure that the company can provide an even better quality service and product offering to our customers.
Business as Usual
From our perspective – and I’m sure you’ll be pleased to know – it’s business as usual for our customers and no change to our employee structure. We will continue to distribute and service Atlas Copco equipment with the same commitment to service and support that you enjoy today, said Hylton Taylor, CEO of CEA.
Atlas CEA will continue to operate out of our four existing branches as well as supporting and growing our dealer network.
Once the re branding exercise is finalised, CEA will have the following distribution offering:
- Atlas CEA including Atlas Copco air portable compressors, generators and lighting towers.
- Petroleum equipment including diesel fuel storage tanks
- JCB agricultural and construction machinery
- Dynapac compaction and paving equipment
No change
As Redstar Equipment is already part of CEA, we expect the branding transition to take approximately 2-3 weeks. Although there will be no change to the operations of the businesses, it may take some time for brand awareness and recognition with our customers.
Atlas CEA is a privately owned business with 4 branches and over 30 dealer outlets.
We supply our diverse range of equipment to industries such as rental, construction, agriculture, government, defence, waste management, mining and civil works.
We provide sales, parts and service Australia-wide through our network of branches and dealers.
The trusted relationships that we have built with our communities, customers, dealers and employees continue to create shared successes.
CEA is part of the CFC Group of companies – Think Safe Act Safe.
For further information or clarification please do not hesitate to contact us on 07 3274 8455 or email us at info@atlascea.com.au
