TMHA signs partnership deal with the Australian Turf Club
Toyota Material Handling Australia (TMHA) has signed a new partnership with the Australian Turf Club (ATC), one of the leading operators of thoroughbred world-class racing, hospitality and entertainment events across Sydney.
The three year deal commences 2023 and sees TMHA and its Toyota Forklifts brand acquire naming rights to three Group 3 races – the $500,000 Toyota Forklifts Gloaming Stakes on Silver Eagle Day, $160,000 Toyota Forklifts Doncaster Prelude on Stakes Day and $160,000 Toyota Forklifts Frank Packer Plate on All Aged Stakes Day.
It also sees naming rights to several more handicap races throughout the year, whilst having an extensive brand presence across all ATC Racecourses with signage, in-venue media and raceday activations at events such as the Everest.
TMHA will also be the official Material Handling Partner of the ATC.
President and CEO of Toyota Material Handling Australia Steve Takacs said: “TMHA is excited to partner with the Australian Turf Club and we are looking forward to successfully promoting our Toyota Forklifts brand. We look forward to what we are confident will be a mutually beneficial long-term partnership.”
Australian Turf Club Chief Executive Officer Jamie Barkley welcomed the new brand to the Australian Turf Club and Sydney Racing.
“We are extremely proud to have Toyota Material Handling Australia and their Toyota Forklifts brand join the Australian Turf Club partner family – across their 50 years of operation in Australia they have developed into a market leader.
“We thank Toyota Material Handling for their support and look forward to building a successful partnership for the next three years and beyond.”
Toyota Material Handling Australia – 1800 425 438