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Access In Action

Mitch Ely appointed Sinoboom GM

Last week, Sinoboom appointment Mitch Ely as new General Manager of Sinoboom Australia.

Susan Xu, Sinoboom CEO, said, “In less than two years, the team at Sinoboom Australia has established a firm foothold in the region, successfully building a reputation for quality equipment and excellent customer service. Mitch Ely’s appointment helps us to further boost our aim to bring reliable, high-quality access equipment to customers everywhere.”

Mitch joined the team in Melbourne in early 2022 as National Operations Manager. He said, “I joined the Sinoboom Australia team at an exciting time of growth, and have relished introducing customers to the great products and our fantastic aftersales support. As GM I’m very much looking forward to building on the solid foundations we’ve made, continuing to exceed customer expectations, and to be at the forefront of Australia’s switch to greener working with the expansion of Sinoboom Australia’s electric-powered options.”



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