Ahern Australia joins forces with AUSA on all-terrain machines
Ahern Group and AUSA have partnered to consolidate their presence and expertise in all-terrain machinery.
The parent company of Ahern Rentals, Snorkel and Xtreme Manufacturing has signed an agreement with AUSA, the manufacturer of compact all-terrain industrial vehicles to distribute its dumpers, all-terrain forklifts and telehandlers in Australia.
Ahern Australia is a member of the Ahern Group, a privately owned global company with 24 divisions. Established in 1953, the Ahern Group specialises in construction equipment manufacture, sales, distribution, hire and service.
Established in 1956, AUSA specialises in the design, manufacture and sale of compact all-terrain industrial vehicles, including dumpers, forklifts and telescopic handlers designed for the residential, civil and road construction industry and for the transportation and handling of industrial and agricultural materials.
With this new agreement, both companies are continuing to strengthen their business relationship. Since 2020, Ahern Rentals has been one of AUSA’s customers, acquiring all-terrain vehicles for the US rental market. Additionally, Ahern Group has a machinery distribution business line, Diamond A Equipment, which is also a dealer of AUSA’s dumpers and all-terrain forklifts for the states of California and Nevada.
“Joining forces represents a major strategic step for us,” said managing director of Ahern Australia Glenn Martin (pictured). “AUSA’s range of dumpers, all-terrain forklifts and compact telehandlers perfectly complement our portfolio of products. Additionally, the AUSA brand has a good reputation in Australia, and we know that its products deliver an outstanding solution for the construction, agricultural and mining sectors. In the latter case, primarily as support systems for heavy machinery.”
For AUSA, the partnership is a way to gain valuable market knowledge and align with a brand that has forged a strong presence in Australia since 1989 that now has four branches and a network of 20 dealers.
“Just like AUSA, Ahern Australia is renowned for the quality of its products and service, qualities that bring us together and that we want to continue conveying to our customers during this new era,” said said commercial director of AUSA Juan Urkijo. “We have also had highly positive experiences together in other markets, so we are certain that this is the perfect partnership to continue our consolidation in Asia Pacific.”
Visit Ahern Australia at HIRE22 on stand 26.
