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ACCESS in ACTION
Based in Onehunga, 8km south of
Auckland’s city centre, Hire Towers
has been serving the greater Auckland
area and surrounding regions since its
establishment in 1962 and is known as a
specialist in access equipment.
Since buying into the business 25 years
ago, Hire Towers’ Director Kerry Farmer
has been a driving force in maintaining
the company’s reputation and a key
decision maker in purchasing the 83 JLG
machines that make up the majority of
the Hire Towers fleet.
“Hire Towers acquired its first JLG
machine in 1994, a couple of years after I
entered the business,” Kerry said.
“We have 85 machines in the fleet now,
booms and scissor lifts and 83 of them are
JLG – which says a lot about our belief
in JLG equipment. We pride ourselves
on our service and equipment being
the highest standard, and guarantee
our machines will complete the work
efficiently to save our customers’ time
and money, and you can really only do
that when you do provide the best.”
New boom adds to JLG fleet for NZ access hire firm
New Zealand access hire specialist Hire Towers has a fleet made up almost entirely of JLG
machines.
Delivering equipment
to make difficult
access jobs easier, Hire
Towers’ most recent
fleet addition was the
JLG 520AJ Articulating
Boom Lift.
“This offers fast lift
speeds for increased
work efficiency plus an
industry-leading work
envelope and capacity,
it was the ideal
machine to add to the
Hire Towers fleet."
Along with the quality
and performance of his
many JLG machines, Kerry Farmer was
also pleased with the service and spare
parts support from JLG.
“We do have a service technician on
staff, but primarily JLG does the servicing
and they do a good job with that. Their
service and parts supply is very good and
we strictly use JLG parts,” he said.
JLG Sales Executive – NZ, David Morris,
said: “Hire Towers is a great company
and a great team to work with and our
relationship is going from strength to
strength as we work to meet their needs
and support their promise of excellence.”
“We’re very proud of our reputation for
service, on-time delivery and safety; and
JLG helps us deliver that,” Kerry said.
Visit: www.jlg.com.au
Platform Sales is taking the full range of
material lifts and AWP series equipment
of push around vertical lifts manufactured
by Genie to market, including the Genie
Lift (GLs), Superlift Advantage (SLAs),
Superlift Contractor (SLCs) and Super
Hoist (GHs) models.
The latest agreement with Genie takes
the Platform Sales narrative the full circle
for Directors David Collins and John
Lyon, who launched the Sydney-based
firm with the support of the AWP leader,
almost a decade ago.
“We were approached to sell Genie
products after growing our own
reputation for importing specialised EWP
products,” Platform Sales Director, David
Collins said.
“As one of the first retail agencies to
represent Genie in Sydney, it is fitting
the new alliance leaves Platform Sales
distributing the full range of aluminium
New distributor builds strong platform for aluminium products
Genie Australia has appointed Platform Sales Australia as
the new distributor of Genie aluminium products in NSW
and the ACT.
products, thus cementing our long-
standing relationship.
“We have never associated ourselves
with products purely to make a quick
sale. It’s about quality in this industry,
and if you don’t have reliable machines,
you’ll end up paying for it,” he said.
“If there are product problems
or warranty issues, this creates
complications for distributors. However,
this is never an issue with Genie, thanks
to its high-levels of service and support
recognised as the best worldwide.
“US-designed products are important as
they give us confidence we are marketing
reliable, high calibre machines. Ultimately,
you have to be happy with the products
you are selling.
“Moving forward it is clear the strong
Genie and Platform Sales relationship
will continue to provide rental companies
with highly reputable, quality machines
across NSW and the ACT, and we
are looking forward to building this
partnership.”
Visit: www.terex.com
Platform Sales is taking the full range of Genie
material lifts and AWP series equipment
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ACCESS IN ACTION • NOVEMBER 2016
JLG Sales Executive – NZ, David Morris on left with Hire Towers’
Director Kerry Farmer