Point of Rental Adds First AI Features
Point of Rental Software has launched its first AI-powered feature within its rental management systems. Product Detail Supercharger is a tool designed to help rental businesses write detailed, accurate, and easy-to-read equipment descriptions with minimal effort.
Supercharger generates comprehensive equipment listings, complete with short and long descriptions and specifications. All a user needs to enter is a make and model; they don’t even have to leave the product description page within their software.
“Rental businesses shouldn’t have to spend hours researching and writing catalog descriptions,” said Matt Gaffin, Point of Rental’s Head of AI. “With ProducDetail Supercharger, you’re not just saving time; you’re delivering a better customer experience, faster.”
Product Detail Supercharger joins Record360’s AI Blur Detection as the company’s second AI product. AI Blur Detection ensures inspections are documented clearly by flagging blurry images before they’re saved—helping staff capture clean, court-ready evidence of equipment condition the first time. It’s already flagged more than a million blurry photos since being added in 2024.
With AI features in all of the company’s products, today marks the beginning of a Rental Intelligence (RI) feature suite that will enhance rental operations through thoughtful, business-ready automation.
“It’s the first step in a much broader strategy to bring practical, trustworthy AI tools to the rental industry,” added Point of Rental CEO Wayne Harris. “We’re not adding AI for the sake of it. We’re solving real problems for rental professionals who want to work faster, smarter, and with confidence.”
RI-powered tools will be accurate, practical, and grounded in real-world rental workflows. Because AI-generated errors can erode consumer trust, Point of Rental is taking a curated approach—training its models on reliable sources and ensuring customers retain control and visibility into the content AI produces.
The launch comes shortly before Point of Rental scooped two pretigeous awards at the HRIA’s Hire Industry Excellence Awards, taking home honours for Best New Product (Software and Services) for Record360, which was acquired in 2024 and introduced to the APAC region last year. The equipment inspection app has made an immediate impact for businesses in the region, reducing damage disputes by 60 percent and improving documentation.
Later in the evening, they found themselves returning to the stage again to celebrate Supplier of the Year honours. It was the second time the company has earned the award, having last won in 2022.
“Our customers inspire us to keep raising the bar at Point of Rental,” said APAC Managing Director Dave Cameron. “Their trust and partnership drive our team to keep finding solutions and delivering results. We’re very appreciative of the honour and we look forward to getting back to work.”
It was a big night for Point of Rental customers as well, both in company and individual honours. RPM Hire were named Hire Company of the Year and earned the Excellence Award for People & Culture. Green Power Solutions were named Hire Company of the Year for companies with less than $10M hire revenue. Women in Hire Award winner Peta Twyman and Young Professional of the Year Tom Lynch also use Point of Rental.
To learn more about Rental Intelligence and join the product update list, visit pointofrental.com/ai.
