Bob Mules appointed to head up Almac Pacific
Almac Italia, the Italian manufacturer of the innovative bi-levelling Scissor lift and telescopic Boom lifts is pleased to announce industry stalwart and former EWPA committee member, Bob Mules as the new General Manager for its Pacific operative branch, Almac Pacific.
Mules, a long-time experienced presence in the industry, spent his first 17 years in the Rental Industry, 13 of those years were with Wreckair Hire, acquired by Coates Hire in 2002, before he decided to “cross the line” and spend the past 19 years with Access manufacturers (OEM’s), with the last 10 years as the General Manager of Australia and New Zealand for JLG.
Bob Mules commented: “I’m excited to join such a dynamic company that is driven by innovation and providing the highest standard in safety in daily use. The AlmaCrawler products, with their self-leveling capability are definitely industry leading. Being able to combine my years at the helm of a leading company in the sector with Almac’s technological initiative, is an exciting challenge and opportunity.
Considering the strong appreciation of the customers towards the quality and after sales support of the Almac products, I look forward to working closely with our National Retailers – United Forklift and Access Solutions, Youngman & Richardson and Alfasi Hire, the rental companies and service providers. I aim to strengthen our current partnerships and to ensure that we provide them an exceptional customer experience on a daily basis.”
Andrea Artoni, General Manager and Owner of Almac Sri. commented: “Nowadays after 7 years of our history, Almac is being recognized as one of the most innovative and dynamic companies within the AWP industry, as shown by its numbers, growth rate, and the expansion of its product range and increasing sales network worldwide.
The Pacific region is an extremely strategic area for Almac. In fact, our products have already been implemented in the rental fleets of the biggest players. For this reason, today our Company wants to organize, consolidate and reinforce its presence, especially looking at the upcoming development of our range in the next three years.
So, I’m very happy that Bob Mules is joining our Almac Pacific’s team. He will definitely bring his experience and market knowledge to support us in making this next step. The appointment of Bob compliments the new recent strategy that saw us establish our new operational headquarters near Melbourne. This dedicated warehouse, for spare parts and products’ stock, has been set up to support our direct customers and our national retailers, United Equipment for Australia, Youngman & Richardson in New Zealand and Alfasi Hire in Malaysia.”
Mules will assume responsibility for the Almac-Pacific business, starting on May 4th.
All of the Almac team are really excited about the future and looking forward to the challenges ahead as we build our business throughout the market of Australia and New Zealand.