Hire and Rental News - Events in Focus - February 2017

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45 HIRE AND RENTAL NEWS • EVENTS in FOCUS • FEBRUARY 2017
EVENTS in FOCUS
offerings and our service that will set us apart from the private
citizen. We need to make this apparent to all prospective clients
and target our marketing to highlight our strengths.
The increase in safety awareness has been a great boon to our
industrial hire industry. There is an ever increasing number of
access machinery available. However as a counter to this, there
is virtually no hire for small electrical hand held tools, because
it’s often cheaper to purchase them; again a changed market
place.
We have to look at what we offer as a way of setting our business
apart from the others:
• What is our unique selling proposition?
• What’s better about us?
• Why would the customers beat a path to our door?
• Are we relevant to our market place?
• Do we have what the customer wants?
• Do we have control of our costs?
• Are we analysing the trends?
• Is our business ready for sale?
If your answer to all of this is ‘we are cheaper than our
competitors, so no need to worry’ then you might want to look
up "The NeverEnding Story", it was about a young warrior trying
to stop a dark storm from engulfing the world he lived in.
We need a strong business plan and a vibrant association to
survive change and remember: change is not always bad. Our
association works hard to maintain relevance to its members,
and as with any association, it relies upon the members being
involved. Apathy breeds apathy but strength comes from the
passion of the members.
At your state meetings we will be surveying what you believe
you need from the association, gathering feedback and working
on providing continued improvements to what the HRIA can
offer to you. It is vital everyone gets involved in this and gets
behind the opportunity to bolster the way the association can
continue our commitment, assisting you to grow your business.
The power of an association is in harnessing the collective
intelligence and energy of its members. There will always
be challenges, but we know our industry. Challenges create
opportunities. A strong association in tune with members’ needs
is a valuable asset to all. Collectively we are more likely to see
trends and solutions than individuals working alone.
You have the knowledge, the imagination and a vested interest
in securing your future; do you have the will to get involved? We
can’t stop change but we can certainly be part of it.
Tom O'Dowd
National President - Events
Updated Weighting Guide
An updated version of the HRIAWeighting Guide is now
available on the HRIA website .
au). The association offers thanks to Events President, Tom
O’Dowd, for consulting with industry on the guide and
producing a revised document complete with tables and
photographic examples of marquee configurations. This is a
great resource for the industry and members are urged to get
online and take a look.
1300 888 777
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