Sinoboom Secures Landmark Exclusive Distribution Agreement in Morocco
Sinoboom has announced a landmark and historic exclusive distribution agreement with Forges De Bazas SA, one of Morocco’s most prestigious and well-established equipment distributors. This strategic partnership grants Forges De Bazas full exclusive dealership rights for the Kingdom of Morocco and is underpinned by a multi-million-dollar investment and a bold, long-term market development strategy.
The agreement includes a comprehensive and aggressive growth plan covering new, used, and refurbished equipment sales, as well as service, technical support, and after-market solutions, all tailored specifically to the rapidly evolving North African market, with Morocco at its core. Commenting on the announcement, Mr. Alistair Palacioglu, Vice President & General Manager of Sinoboom MEA, highlighted the critical role Sinoboom equipment plays in supporting major regional developments. He noted that following the successful use of Sinoboom equipment during the African Cup, alongside extensive stadium modernization projects, airport expansions, and large-scale energy and hydropower developments, Sinoboom has strategically positioned itself with a partner of the highest pedigree. “Selecting the right partner was essential to our long-term vision for Morocco,” Palacioglu said. “Forges De Bazas brings an exceptional legacy, deep market knowledge, and the operational strength required to support our customers at the highest level.”
Mr. Mohamed Elsayed, Sinoboom’s Regional Distribution Manager, added:
“Founded in 1950, Forges De Bazas operates state-of-the-art facilities and five service centers across the Kingdom of Morocco, supported by more than 100 factory-trained technicians and over 30 fully equipped service vehicles. This infrastructure positions them perfectly to support Sinoboom’s rapidly growing customer base and reinforce our commitment to uptime, reliability, and customer success.”
This partnership marks a major milestone in Sinoboom’s expansion across North Africa and reaffirms the company’s commitment to working with best-in-class partners to deliver world-class access solutions across strategic growth markets.
