Sinoboom Launches New Global Paint Scheme
Sinoboom Intelligent Equipment held the grand opening ceremony for its new global coating on its Changsha International Construction Equipment Exhibition (CICEE) booth, with association leaders, industry experts, customers, and media representatives witnessing this special milestone in Sinoboom history.
A two-colour philosophy: harmonizing heritage and innovation
Sinoboom’s new paint scheme uses “Star Flame Red” (RAL 2002) and “Star Shield Green” (RAL 6012) as its core colours. Star Flame Red symbolizes passion for innovation that never fades by using an upgraded version of the classic red from the early days of the company, sealed with automotive-grade coating technology for enhanced glossiness. Star Shield Green represents industrial safety, and with its contrasting appearance to Star Flame Red, will greatly enhance the recognition of Sinoboom equipment, thus fulfilling the brand’s promise of “technology protecting safety.”
“This is not only a colour renewal, but also an embodiment of our brand values and a tangible presentation of the ‘customer-centric’ concept.” Susan Xu, general manager of Sinoboom, explained at the press conference. “Red symbolizes our original aspiration and heritage, while green defines innovation and the future. The fusion of the two colours reflects Sinoboom’s brand philosophy of ‘staying true to our roots while daring to break through.’ It also highlights our unwavering commitment to our customers, leadership, and responsibility in driving industry development”.
Quality upgrades, steady advancement: A revolution in coating technology
Sinoboom’s new coating adopts high-end international automotive-grade anti-corrosion technology, significantly extending edge protection. The company’s proprietary ‘high-build powder coating’ process ensures its equipment retains its gloss and colour even under extreme thermal conditions. Additionally, the low surface tension, anti-fouling design minimizes stain adhesion, making cleaning easier and more efficient.
Smart identification, efficient management
Sinoboom introduces its unique “dual-colour system, triple label decoding” for intelligent identification. While its main colours of Star Flame Red and Star Shield Green convey the brand’s identity, the power types are labelled Electric Green, Diesel Yellow, and Hybrid Blue to improve fleet management efficiency.
Full-link quality control protection
Crafted with precision, Sinoboom’s advanced coating process forms a lightweight armor for each machine. Each batch of raw materials undergoes extended aging and salt spray testing, along with numerous quality checks covering colour consistency, adhesion, hardness, and more. From lab testing to production, strict quality controls ensure every detail meets the highest standards.
Quality and innovation continue in a new era of “Red Flame Reborn.”
In this new era, Sinoboom remains committed to innovation, drawing on its heritage to lead the future. With its bold vision, the company strives to lead industry development through outstanding products and services, creating greater value for its global customers as it steadily moves towards becoming a global leader in intelligent equipment manufacturing.
Sinoboom at HIRE25
