Hire and Rental News - Eventsin Focus - November 2018

46 President's Message – Raising the event industry profile 48 Site amenity challenge is stackable 50 Evolution of children's party market 51 Embrace key messaging with shoe shine INSIDE THIS ISSUE OFFICIAL BULLETIN OF THE EVENTS DIVISION OF THE HIRE AND RENTAL INDUSTRY ASSOCIATION LTD EVENTS IN FOCUS y Point of Rental has served the event hire industry with easy-to use, powerful software for 35 years – now it welcomes PartyCAD to the table. Celebrate! C M Y CM MY CY CMY K PartyCAD Ad Design InTent 194x184mm.pdf 1 9/17/18 1:14 PM