JCB’s Deputy Chairman George Bamford had heralded the beginning of a new chapter for the equipment company in Australia with the appointment of a new dealer and a major new investment in customer service support.
George, son of JCB Chairman Anthony Bamford, was speaking at a signing ceremony celebrating the appointment of Adaptalift Group as an authorised JCB dealer across Australia’s major metropolitan territories, including Melbourne, Sydney, Brisbane, Perth and Adelaide.
George Bamford said: “This is the beginning of a bold new chapter for JCB in Australia. At the end of last year, we set out plans to set up a new national headquarters and appoint a new network of independent dealers. We’re investing heavily for the future and are delighted to have Adaptalift on board as a dealer partner. Customers in these territories can expect outstanding customer service from Adaptalift and JCB, backed up by our partnership with DHL Supply Chain.
“This new dealer development combines JCB’s world-renowned machinery range and service portfolio with Adaptalift’s service-driven operating model, customer reach, nationwide scale and market coverage. Together, our two family businesses will accelerate JCB’s growth in Australia across construction, infrastructure, agriculture, industrial and waste and recycling sectors.”
Under the agreement, Adaptalift will provide comprehensive customer care across its territories, delivering customer service support, technical expertise as well as equipment sales for customers operating in demanding industry sectors, where machine uptime and productivity are crucial.
JCB CEO Graeme Macdonald said: “Adaptalift Group’s service‑driven culture aligns perfectly with JCB’s values. As two family companies working closely together with our valued customers, we look forward to growing our presence in Australia and unlocking many new opportunities.”
JCB Sales MD Tim Burnhope added: “This really is a new chapter for JCB’s customers in Australia, who will now have industry-leading product support and customer service from a great new dealer network.”
Lindsay Whiffen, Chief Executive Officer of Adaptalift Group, said: “This is a major strategic partnership for Adaptalift Group and an exciting opportunity for customers in our appointed territories. JCB is a world-class brand and we are proud to represent them in key metro and regional markets, supported by our strong service capability and customer-first culture.
“From day one, our priority is to deliver an exceptional customer experience and protect equipment uptime. This includes strong local parts support, responsive service delivery, trained technical specialists, and a disciplined approach to safety and compliance.”
Adaptalift Group (AALG) recently also acquired the Forklogic business, comprising Forklogic Pty Ltd and Forklogic QLD Pty.